Facebook Marketing - is it worth it?

I recently spent 3 hours on Good Friday listening to a Webinar about Facebook marketing. This person claims that we are all doing it wrong and that they pretty much almost guarantee that you'll get 10 times the return doing it their way.

Well, I didn't really find anything out that I didn't already know about Facebook marketing. Funny how people make all these claims but at the end of spending your public holiday listening to the ramble, you walk away thinking - what did I just learn?

So.. what do I know about Facebook marketing? Here are a few things:

1. Classic Advertising - You can do a classic advert with facebook that appears down the right hand side. You can put in a picture, 25 words of speil and hopefully a title that will grab your audience.

2. Promote a Post - You can "promote" a post you have done on your facebook page - this is by clicking "Promote" from underneath a post.

3. Sponsored Stories - this is the latest feature of marketing within facebook. It appears in your news feed. I guess this one is the most visible right now, but also it is the one that is irritating the most people.

 

As to which type of advertising is the right one for your business, begs the question of trying the different types out.

Sponsored stories appears to have the most momentum right now as it appears in your newsfeed on your PC, Mac, Mobile Device where as classic adverts only appear when you are using a larger browser.

 

Pricing - Do you use Clicks or Impressions?

We've tried both.

What did we work out? We found impressions became costly but it did reach a very wide audience. Clicks worked well also. I think it depends on how much you are willing to spend per day and how much return you are getting for your money.

 

Till the next post where I'll show you how to setup a facebook ad using localities, better search criteria to target on your right audience.